Custo Barcelona, international fashion brand, needs to create and promote new ways of consumption in their stores from Barcelona. In a saturated market, shopping experiences are crucial for differentiation and consumer engagement.
The Creative Idea
The projects initial idea was to intelligently connect with consumers, by offering different options that enhances product selection and shop interaction. We developed a sophisticated interactive tool in which consumers enjoy buying through digital elements. This tool extends visibility far beyond the store, generating a grate deal of attention and connecting with outside pedestrians.
Increase in customer in store afluency
24/7 shopping opening
Client shopping experience improvement