Tokyo / Escribà / Gastronomy

The Challenge

Escribà, one of the most acclaimed pastry Chefs in the world, is presenting his work at Hattori Nutrittion College, the largest culinary school in all japan.

Escribà’s idea is to broadcast during the event, the creation of a flavor. Escribà wants us to develop a press influencer event, that should become the centerpiece of Hattori’s night.

The Creative Idea

The project’s main idea, is to generate a performance (is to perform an…), an experience that combines both, reality and fiction. An engaging audiovisual show about Escribà’s “magic” baking technique, portrayed by 3D animated characters that light up the presentation, making it an outstanding show.

The Result

Innovative Presentation
International Media Coverage
Increase in website visits