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HP Print

Barcelona / HP / Hardware

The Challenge

HP is launching ePrint, their most innovative printing system, that allows you to print from anywhere at any time. The company understands that delivering an engaging online experience will help them connect with their target clients. Our challenge: developing an online campaign that suits client’s expectations and reaches consumers, through a variety of channels

The Creative Idea

When the audience comes to face with an entertaining experience, they relate to it. We wanted to connect with the audience, through a special comedy series in which two famous Spanish comedians, exchange opinions by using the unique ePrint system. This series were broadcasted on the Internet, generating a significant fan base in social networks. Following their composition preferences we brought to life five events in different metropolitan areas in Spain, where they could enjoy first hand the ePrint system.

The Result

120.000 online views
30.000 stand afluency