Nike & FCB want to launch their new football official kits for the 2011/2012 season. This kits represent a milestone in Barça’s history, it is the first time the team has an official sponsor on its legendary shirt. In this event we have to produce two main actions: a launch presentation, combining FC Barcelona’s team and its history, together with a shopping experience at FC Barcelona’s official store. Both actions seek to have an impact on the international press and to increase media coverage.
The Creative Idea
The concept is based on the idea that the energy of more than 50 years of history and passion, are hold in the foundations of the stadium. It is this power, that tailors the new kit in an impactful launch show. After the ceremony, we brought this experience to the FCBStore, making thousands of followers be part of this fantastic tale and allowing reality to merge with the virtual world.