Barcelona / Vueling / Airline

The Challenge

After eight years of growth, the spanish airline Vueling, wants to position itself as one of the leading airlines in Europe. For this occasion, Vueling wants to organize an inmersive event for press and guests, that announces new image, vision, and future changes.

The Creative Idea

Under the slogan: “fly, dream, and grow”, together with 220 journalists, celebrities and politicians, we developed the largest flight simulator ever created in Barcelona. Five months of production led us to build a facility of 40 meters long and 4 meters high, and 12 high-definition projectors. The attendees experienced a wraparound captive sensation, where the speaker speech was synchronized with graphics in real-time in a spectacular choreography. The event was broadcasted via streaming with simultaneous translations. That same night, Vueling’s agency changed its corporate image world wide.

The Result

400 worldwide media references
Reach: 98.000.000 estimated audience